Nike at 2010 FIFA World Cup and Nike’s Ambition (Weekly Update)
By Dong-Ha Kim
Nike is arguably one of the greatest brands that have a strong and solid connection with athletes, sports teams, and sports sponsorship in this entire world, and it is no doubt that a great deal of effort is required for Nike to take during the process. Currently, Nike plans on getting into the upcoming FIFA World Cup, which will be held in South Africa in 2010, with a variety of marketing strategies that will make Nike advantageous and profitable.
As a lot of people already know, Nike is, unfortunately, not actually an official sponsor for 2010 FIFA World Cup South Africa whereas Adidas would play a significant role as one of the sponsors in it. Despite the fact that Nike is not an official sponsor, it is likely that Nike will be able to take advantage of investing a large amount of money in sponsoring athletes, such as Wayne Rooney and Cristiano Ronaldo, who are going to play in 2010 FIFA World Cup. This way, Nike may be able to succeed in FIFA World Cup industry just like Adidas.
(Note: This Nike commercial was released for 2002 Salt Lake City Winter Olympics)
Throughout this commercial, it is shown that Nike wants to prove that anything is possible “just by doing it.” And, it seems that each individual, who is practicing very hard in this commercial, plays a role as a Nike sponsor. Likewise, Phil Knight, the co-founder and Chairman of Nike, who graduated from the University of Oregon, has invested a significant amount of finances in the University of Oregon, hoping that more and more students of the University of Oregon get a chance to understand Nike’s ambition.
1. 2010 FIFA Worldcup: Official Sponsors and Related Issues (http://www.docstoc.com/docs/880948/World-Cup-2010-Sponsorship-Issues/)
2. Nike says it will win FIFA World Cup vs Adidas
3. Executive says Nike already benefiting from World Cup as economies emerge from recession
4. Crstiano Ronaldo: 20210 World Cup Will Be The Best & Portugal Can Win It
5. Nike, Adidas launch soccer products to dominate World Cup